What is Brand experience for ikigai
We shape the personality, behaviour and image of the organisation.
This process goes beyond simple visual identity:
it is about establishing an authentic and lasting connection between brands and their audiences, providing a consistency that is felt at every touch point.
Our approach ensures that every aspect of branding is tailored to the specific needs and values of organisations.
We immerse ourselves in the essence of the organisation by understanding its goals, values and aspirations. Through close collaboration we transform the brand with a strategy that is not only recognisable to external users, but also inspires and aligns the entire team internally.
It is work that goes beyond brand design, it is about building experiences, shaping the way organisations are perceived and experienced.
/ Branding
/ Naming
/ Storytelling
How do we do it?
We ensure that the final experience not only meets aesthetic standards, but also generates meaningful and lasting connections.
01
Understanding organisations
Through internal and external research and analysis, we seek to understand the unique strengths and challenges that define organisations. This initial phase lays the foundation for building a brand identity that is not only visually appealing, but also reflects authenticity and consistency.
02
Designing with personality
We design the personality and behaviour of the brand, working with organizations in collaborative workshops in which we actively involve key stakeholders. From the choice of colours and typography to the definition of the brand voice, every detail is crafted with personalized attention.
