Insurance appears in people’s lives at moments when uncertainty is high and decisions are critical.
From taking out a policy to managing a claim, the relationship with the insurer is deeply tied to protection, trust, and responsiveness.
In recent years, digitalisation, the emergence of new risks, and changing customer expectations have transformed how insurance services are designed and experienced.
In this context, the challenge for insurers is not only to offer coverage, but to design services that support people, provide clarity, and respond effectively in the moments that really matter.
Strategic design helps address this complexity by enabling organisations to improve customer experience in insurance, design clearer insurance services, and develop new propositions in insurance innovation contexts.
The experience of the majors in an independent consultancy firm
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
The experience of the majors in an independent consultancy firm
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
Understand how people perceive risk and what they expect from an insurer in times of need
Translate complex products into services that are clear, understandable, and useful
Design experiences that support customers in critical moments such as claims
Identify opportunities beyond traditional coverage
Align strategy, operations, and experience to deliver coherent responses
Build trust-based relationships that endure over time
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
All our projects result in a feasible and useful proposal
The experience of the majors in an independent consultancy firm
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
Needs to improve customer experience in insurance at key moments such as claims
Wants to simplify complex products or coverage
Is looking to innovate beyond the traditional policy
Detects inconsistencies across channels or touchpoints
Wants to design new insurance services
The experience of the majors in an independent consultancy firm
We address challenges in the insurance sector by combining research, strategy, and design as part of a continuous process, not as isolated phases, especially in contexts of high complexity, regulation, and critical customer moments.
Our process is structured around five key moments:
01
Understanding the context
02
Research
03
Strategic definition
04
Solution design
05
Iteration and implementation
The experience of the majors in an independent consultancy firm
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
All our projects result in a feasible and useful proposal
The experience of the majors in an independent consultancy firm
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
A common view that the best growth is sustainable growth
We are committed to growth that takes into account the continuity of relationships with your employees, people, the environment and the planet.
A complete, flexible and honest team
A team specialising in research, UX-UI design, content design and development that is tailored to your project to offer you a tight budget.
A long experience that brings together all types of customers
A senior team with experience in projects for large companies, SMEs and public administration.
We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.
