Strategic
research

Strategic
research

Strategic
research

We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.

We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.

We design solutions to connect with your audiences in a relevant and meaningful way. We build personalized and useful strategies that drive business objectives.

What is Strategic Research for ikigai

Starting from a Life-Centered Design approach that helps us to understand holistically the social context in which organisations operate, we immerse ourselves in an exhaustive analysis to understand not only the superficial needs, but also the emotions, values and aspirations of all the actors involved in the processes.

This allows us to go beyond traditional data, providing deep insights that inform decisions, reveal opportunities and establish a solid foundation for continuous innovation.

More than researchers, we are strategic partners committed to our clients' success. We understand and execute research as a means to achieve objectives.

We immerse ourselves in their challenges, understand their hurdles, and uncover insights that not only address their current needs but also anticipate their future aspirations.

/ Trendwatching

/ Qualitative research

/ Future design

/ Innovation

How do we do it?

The research process involves a series of steps that help us to design an appropriate and customised process for each type of project and client:

01

Definition of objectives

We define objectives to fine-tune the scope of the research and set the challenges that will serve to keep us focused along the way.

02

Stakeholder mapping

We map the actors with a Life-Centered Design approach to capture the full context in which the organisations' actions take place.

03

Research design

We design the research by choosing the most appropriate anthropological research techniques for each objective: interviews, shadowings, safaris, ethnographies...

04

Organisation of information

We find patterns, mental frameworks, frictions and inconsistencies.

05

Actionable and tangible insights

They enable us to propose solutions to the problems uncovered, with research being the basis for informed decision-making and the creation of a high-value corporate knowledge base.

This is how we apply it

Other services

We work from Madrid to anywhere in the world

We adapt to your needs to guarantee a close service.

How can we help you?

No strings attached, we would love to read you and have a good conversation to get to know each other.

Write to us at: hola@ikigai.design

Or fill in the form below

We work from Madrid to anywhere in the world

We adapt to your needs to guarantee a close service.

How can we help you?

No strings attached, we would love to read you and have a good conversation to get to know each other.

Write to us at: hola@ikigai.design

Or fill in the form below

We work from Madrid to anywhere in the world

We adapt to your needs to guarantee a close service.

How can we help you?

No strings attached, we would love to read you and have a good conversation to get to know each other.

Write to us at: hola@ikigai.design

Or fill in the form below