What is Strategic Research for ikigai
Starting from a Life-Centered Design approach that helps us to understand holistically the social context in which organisations operate, we immerse ourselves in an exhaustive analysis to understand not only the superficial needs, but also the emotions, values and aspirations of all the actors involved in the processes.
This allows us to go beyond traditional data, providing deep insights that inform decisions, reveal opportunities and establish a solid foundation for continuous innovation.
More than researchers, we are strategic partners committed to our clients' success. We understand and execute research as a means to achieve objectives.
We immerse ourselves in their challenges, understand their hurdles, and uncover insights that not only address their current needs but also anticipate their future aspirations.
/ Trendwatching
/ Qualitative research
/ Future design
/ Innovation
How do we do it?
The research process involves a series of steps that help us to design an appropriate and customised process for each type of project and client:
01
Definition of objectives
We define objectives to fine-tune the scope of the research and set the challenges that will serve to keep us focused along the way.
02
Stakeholder mapping
We map the actors with a Life-Centered Design approach to capture the full context in which the organisations' actions take place.
03
Research design
We design the research by choosing the most appropriate anthropological research techniques for each objective: interviews, shadowings, safaris, ethnographies...
04
Organisation of information
We find patterns, mental frameworks, frictions and inconsistencies.
05
Actionable and tangible insights
They enable us to propose solutions to the problems uncovered, with research being the basis for informed decision-making and the creation of a high-value corporate knowledge base.
