MAPFRE

Welcome pack

Areas

Customer experience

Design system

Organizational design

Client

Mapfre

MAPFRE

Welcome pack

Areas

Customer experience

Design system

Organizational design

Client

Mapfre

MAPFRE

Welcome pack

Areas

Customer experience

Design system

Organizational design

Client

Mapfre

MAPFRE is the largest Spanish insurance company in the world with more than 33,000 employees serving nearly 30 millions clients.

Project challenge

In order to continuously improve the customer experience, MAPFRE challenged us to define and design the communication and user experience elements of the new Consumer Customer Welcome Pack.

In order to continuously improve the customer experience, MAPFRE challenged us to define and design the communication and user experience elements of the new Consumer Customer Welcome Pack.

In order to continuously improve the customer experience, MAPFRE challenged us to define and design the communication and user experience elements of the new Consumer Customer Welcome Pack.

A global model with a customer vision that could be adapted in different countries according to their capacities and products.

A global model with a customer vision that could be adapted in different countries according to their capacities and products.

A global model with a customer vision that could be adapted in different countries according to their capacities and products.

How to design a Welcome Pack taking into account the needs of a global company and its customers?

How we did it

We study the market, talk to MAPFRE clients and non-clients to understand their needs when using a Welcome Pack and co-design a solution with their teams so that the solution can meet the expectations of all stakeholders involved in the project.

We study the market, talk to MAPFRE clients and non-clients to understand their needs when using a Welcome Pack and co-design a solution with their teams so that the solution can meet the expectations of all stakeholders involved in the project.

We study the market, talk to MAPFRE clients and non-clients to understand their needs when using a Welcome Pack and co-design a solution with their teams so that the solution can meet the expectations of all stakeholders involved in the project.

The solution

The materials created were hosted in an ad-hoc design system that was integrated into MAPFRE's global design system. Adaptable, usable, scalable, and useful material was created, both for MAPFRE's end clients and for the internal teams in charge of communication.

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